Sara Håkanson Maxence

Sara bridges startups and corporates to deliver scalable, sustainable food innovations. She has helped launch and grow ventures across Sweden, Silicon Valley, and the EU, turning ideas into market-ready solutions that drive measurable impact in plant-based products, food waste reduction, and regenerative food systems.

She has led innovation projects at ICA Gruppen, founded Fincipio AB to support startup growth, and advises Saveggy on replacing plastic in the fresh produce industry. Sara combines strategic insight, operational expertise, and a global perspective to help startups accelerate growth, build partnerships, and bring sustainable food solutions to market.

Experience

Advisor, Saveggy

Founder, Fincipio

Board member, Lokalproducerat i Väst

Innovation Manager, ICA Gruppen

Head of Product & Marketing, Picard Sweden

Management Consultant, CFI Group

Consultant, Swedish Trade Council Paris